Password-Free Sign-In System both Amazon and Meta endorse common standards for easier, more quick sign-in. On May 5, 2022, it was reported that Apple Inc. (AAPL), the Google subsidiary of Alphabet Inc. (GOOGL, GOOG), and Microsoft Corporation (MSFT) will be working together to “make the web safer and useable for everyone.” In particular, they play pivotal roles in boosting the adoption of a global password-free sign-in standard developed by the