U.K. to Take Action Against Big Tech Giants the new Digital Markets Unit (DMU) uses hefty penalties to crack down on “predatory behavior.” To combat what it calls the “predatory activities” of large technology companies, the United Kingdom plans to establish a new Digital Markets Unit (DMU), which will provide significant regulatory hurdles for the Google division of Alphabet Inc. (GOOGL, GOOG). If they violate the rules, Alphabet and other