The bipartisan bill would upend the business models of Alphabet (GOOGL) and Meta (FB) (FB). Edited by MARK KOLAKOWSKI Released on May 23rd, 2022 Facebook Ad Businesses. The Google division of Alphabet Inc. (GOOGL, GOOG) and the Facebook division of Meta Platforms, Inc. (FB) may be forced to spin off large portions of their online ad businesses should a new bill pending in the United States Senate eventually become law.