The first update in 3 years to Amazon’s super-cheap equivalent to the iPad mini.
Amazon.com, Inc. (AMZN) announced, on May 18, 2022, its next-generation Fire 7 and Fire 7 Kids tablets.
Available to purchase now with shipping to begin on June 29, 2022, pricing for these gadgets start at $59.99 and $109.99, respectively. Making them ultra-cheap rivals the iPad mini from Apple Inc. (AAPL).
Exactly what the sales and profit effect of the new Fire 7 and Fire 7 Kids will be for Amazon is unknown at this early point. However, the new Fire 7 offers major increases in capability for just a minor increase in price ($10) against the previous generation, launched three years ago.
While Apple and Samsung lead this popular sector with worldwide market shares of 31.5% and 21.1%, respectively, in Q1 2022, Amazon is in contention with a 9.6% share that places it in third place. Total units delivered in the quarter were a little over 38 million.
Tumble tests also show that it is twice as durable as the current iPad mini, launched in 2021. Moreover, the Fire 7 Kids boasts unique kid-proof housing.
On the downside, the new Fire 7 features two cameras, one facing front and the other rear, that gives a resolution of merely 2 megapixels (MP) (MP). However, this is a clear compromise for its low price. It also provides 720-pixel high-definition (HD) video recording for photographs and video chats.
Amazon positions the new Fire 7 as particularly suited for entertainment purposes, such as:
The new Fire also is connected with Amazon’s voice-activated Alexa. This lets users use voice commands to, for example: play movies and music, launch applications; buy online; check the weather; access compatible smart home devices; or contact or message other people. Amazon states that this is intended with privacy in mind, providing the user control over Alexa settings and the option to switch off the hands-free mode at any moment.
The new Fire 7 Kids comes with a one-year Amazon Kids+ membership, which contains age-appropriate entertaining and instructive content. Usage may be monitored via the Amazon Parent Dashboard. The Fire 7 Kids may be used as a calling device, with contacts permitted by their parents.
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